Rachida Arteaga

Rachida Arteaga, Director of Marketing at NTC Texas, is a successful marketing veteran, running events and campaigns for large to small enterprises and non-profits. She specializes in blogging, social media, branding/identity and search engine optimization, striving to provide NTC Texas customers and fans with entertaining and valuable educational resources to find success in all areas of their businesses.

Recent Posts

How Establishing Buyer Personas Helped Us Strengthen Our Brand

Really understanding and executing your company’s brand identity is far harder than it looks. Many companies boast values and philosophies which they surely admire, but fall short of living in daily practice. This is why it takes a certain amount of insight, practice and research to truly discover a brand’s identity and how to build that identity into marketing efforts, everyday client interactions and touchpoints.

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Inbound, Buyer Personas

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Recent Blogs