All Case Studies

279 Leads in Three Months

Western Spirit is a national cycling trip company that’s been around for over 25 years. The CEO wanted to generate more quality leads for their business for the upcoming quarter with their website. DMD researched their personas to better understand them and then worked with the Western Spirit team to plan content targeting people who were already considering going on a trip within the next few months but still trying to figure out which one to take. This campaign led to a 17% increase in page views and 279 leads.

About Western Spirit

  • Company size: 5-20 employees
  • Industries: Fitness, Travel and Leisure
  • Organizations: B2B, B2C, eCommerce
  • Challenges: Target buyer persona understanding, content creation, lead generation, lead segmentation, lead conversion, marketing automation, website traffic, online advertising, reporting & analytics, inventory management
  • Solutions: Target buyer persona research, lead management, blogging, email marketing, social media, SEO, analytics, smarketing meetings, campaign strategy, editorial planning, project management, social media marketing, smart forms, graphic design
  • Software: Hubspot COS, Hubspot CRM, HubSpot Marketing
  • Location: Utah
  • Contact: Marketing Director