Jackie Connors, Founder & CEO
Jackie is the Founder & CEO of Digital Marketing Direction where she consults, trains, and manages inbound campaigns for clients as a top tiered HubSpot partner.
She has a degree in Journalism from the University of Oklahoma, so naturally she loves to tell stories and connect with people. She therefore loves those aspects of inbound marketing most, such as persona research, social media, and consulting. She got started in digital marketing with her use of social media and email marketing to engage with readers and help grow the website's online reach while reporting for a nonprofit startup in Madison, Wisconsin. She then coached other reporters in the national organization on social media and other digital marketing best practices. After working at BergdorfGoodman.com, the New York brand of Neiman Marcus, she struck out on her own.
Jackie now works with mid-market companies all over the country and volunteers with various nonprofits in the Dallas community. She currently serves as the current EVP of membership for American Marketing Association's DFW chapter and the campaign manager on the development committee for the Junior League of Dallas. As part of her role with the League, she developed the strategy and managed the execution for the League's North Texas Giving Day efforts, which raised over $35,000 in one day and had a record number of donors in 2017. This included Facebook ads for the first time for the League for North Texas Giving Day, as well as many other social media and Facebook-specific initiatives that she worked with the rest of the amazing development team and communications team on.
She has a passion for positive growth and making it fun! You can reach her at [email protected]