How Inbound Marketing Can Automate Your Sales Force

By @JackieClews

In the first two posts in this three-part series about inbound marketing, we explained how buyer personas and campaigns work. Once you've conquered those methodologies and practices, it's time to take your inbound marketing to the next level with automated workflows.

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Strategy, Inbound, Workflows

How to Create An Effective Campaign For Your Business

By Kristi Tan, DMD Campaign Manager, and @JackieClews, DMD Co-Founder

In our last blog post, we discussed how to get started with inbound marketing by creating buyer personas, such as Renter Sally.

After you've fleshed out and prioritized your target personas, the next step is implementing campaigns with valuable, relevant offers to convert them into leads.

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Inbound, Campaigns

Getting Started With Inbound Marketing: Buyer Personas

By Kristi Tan, DMD Campaign Manager, and @JackieClews, DMD Co-Founder

As a business owner or sales executive, you are constantly trying to keep your company front of mind with your contacts so they can like you, trust you, and become a customer or client.

That's what inbound marketing helps you do - online.

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Inbound, Buyer Personas

How to Get Kick-Ass Email Stats in Google Analytics

By Kristen Faiola | DMD Director of Campaigns

Do you send to multiple email segments or on different days, and want to get better stats on what is performing? If so, you need to start tagging your links with campaign parameters in Google Analytics.

Adding custom campaign parameters to your links will allow you to track the effectiveness of your marketing. The parameters allow you to pull in all sorts of data, not just a referral. This is especially important with email analytics. Traffic from emails is extremely hard to find in Google Analytics if you are not tagging the emails with a campaign.

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Analytics, Email

Three Reasons Why I Love the Project Management System Podio: Part Three

By @MuellerKristi and @JackieClews

Now that you know the first two reasons why I love Podio, easy customization and fluid communication features, let’s look at the final reason why this tool seems to be the best solution for our needs right now (and might be the best solution for your company or agency, as well):

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Agencies, Blogging, Project Management

Three Reasons Why I Love the Project Management System Podio: Part Two

By Kristi Tan and @JackieClews

Welcome back! In the first part in this series we discussed my prior experiences with Basecamp and TeamworkPM, two popular project management software systems for agencies. I then told you the first reason why I love Podio is the easy customization with the apps. Here’s the second reason why I prefer it over other project management systems I’ve used:

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Content, Agencies, Software

Three Reasons Why I Love Podio: Part One

By Kristi Tan and @JackieClews

Project management includes a lot of parts, especially when content is thrown into the mix. A million shared docs, a never-ending email thread, questions left unanswered  these things are what raise our blood pressure and sometimes make us want to throw our computers out the window. This is why a comprehensive, reliable, easy-to-use project management software is absolutely crucial to build in the early stages of a growing agency, as well many other businesses. So I wanted to share some feedback on other systems I've tried and Podio, the software DMD began using recently, to share how they all compare.

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Agencies, Blogging, Software

The Two Main Differences Between Marketing and PR

By @JackieClews

The world of digital marketing is often a vague, mysterious world.

That's why at DMD we are very dedicated to blogging about digital marketing to increase your knowledge of what it is we do, and what we don't do, such as public relations (PR).

This week I was at a networking event, where I was excited to meet a local PR professional. While I was discussing this person with another marketer, he asked me to articulate what the difference is between the two.

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Strategy, Agencies, PR

Seven Tips to Test Out With Your Next Social Ad Campaign

By Grace M Frank and @JackieClews

Why use social advertising?

One good reason is because you want to accelerate your efforts, whether those goals are to grow your followers (aka prospects) or engagement (aka brand awareness). 

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Social Media, Advertising

Should You Get an MBA in Marketing? Depends on Your Goals

Guest Blog from Joseph Heilner, Certified Business Advisor and Coach

Much has been debated and written about the value of an MBA today. As a graduate of a full-time, two-year graduate program (BYU’s Marriott School of Management) and with a corporate career centered in Marketing and Brand Management, I postulate that in some instances it HAS made the difference for me; in other settings, it has been irrelevant. Rather than pontificate on theory, allow me to offer some “real life” examples from my career.

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Agencies, Industry