Three Reasons Why I Love the Project Management System Podio: Part Three

By @MuellerKristi and @JackieClews

Now that you know the first two reasons why I love Podio, easy customization and fluid communication features, let’s look at the final reason why this tool seems to be the best solution for our needs right now (and might be the best solution for your company or agency, as well):

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Agencies, Blogging, Project Management

Three Reasons Why I Love the Project Management System Podio: Part Two

By Kristi Tan and @JackieClews

Welcome back! In the first part in this series we discussed my prior experiences with Basecamp and TeamworkPM, two popular project management software systems for agencies. I then told you the first reason why I love Podio is the easy customization with the apps. Here’s the second reason why I prefer it over other project management systems I’ve used:

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Content, Agencies, Software

Three Reasons Why I Love Podio: Part One

By Kristi Tan and @JackieClews

Project management includes a lot of parts, especially when content is thrown into the mix. A million shared docs, a never-ending email thread, questions left unanswered  these things are what raise our blood pressure and sometimes make us want to throw our computers out the window. This is why a comprehensive, reliable, easy-to-use project management software is absolutely crucial to build in the early stages of a growing agency, as well many other businesses. So I wanted to share some feedback on other systems I've tried and Podio, the software DMD began using recently, to share how they all compare.

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Agencies, Blogging, Software

The Two Main Differences Between Marketing and PR

By @JackieClews

The world of digital marketing is often a vague, mysterious world.

That's why at DMD we are very dedicated to blogging about digital marketing to increase your knowledge of what it is we do, and what we don't do, such as public relations (PR).

This week I was at a networking event, where I was excited to meet a local PR professional. While I was discussing this person with another marketer, he asked me to articulate what the difference is between the two.

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Strategy, Agencies, PR

Seven Tips to Test Out With Your Next Social Ad Campaign

By Grace M Frank and @JackieClews

Why use social advertising?

One good reason is because you want to accelerate your efforts, whether those goals are to grow your followers (aka prospects) or engagement (aka brand awareness). 

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Social Media, Advertising

Should You Get an MBA in Marketing? Depends on Your Goals

Guest Blog from Joseph Heilner, Certified Business Advisor and Coach

Much has been debated and written about the value of an MBA today. As a graduate of a full-time, two-year graduate program (BYU’s Marriott School of Management) and with a corporate career centered in Marketing and Brand Management, I postulate that in some instances it HAS made the difference for me; in other settings, it has been irrelevant. Rather than pontificate on theory, allow me to offer some “real life” examples from my career.

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Agencies, Industry

Why A/B Testing is Important to Your Practice

By Grace M Frank

Remember those science classes, where you took a control group and tested it against an experimental group that had been changed in some way to see whether the change was beneficial?

Well, that's A/B testing: A basic science experiment redesigned to work as a marketing tool.

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Top 5 Design Blogs to Follow Right Now

By @JustinPiontek

When searching the web for anything related to design you're going to run into a huge selection. I am going to give you a list of the top 5 that I regularly browse. These sites range from user-submitted work, industry professional insight, design freebies, wallpapers, tutorials and much, much more.

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Design, Logo, Blogging

How Google Has Changed the World of Business Marketing

By @JackieClews

This week a colleague sent me a Business Insider article with a series of screen shots from the "coolest websites in 1996."

They're horrifying.

They look more like something you might see on Tetris or Super Nintendo (remember those?) than websites for big, serious names like Fidelity, American Express, or Bank of America.

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SEO, Content, Blogging, Websites

Four Reasons Why You Should Hire a Graphic Designer

By @JustinPiontek

Businesses are always trying to balance keeping costs low and providing the most value to their clients and their brand. If everyone could afford to use Omniture to set up custom analytics and have custom proposals created in In Design, they would. But many small businesses have to make choices every day to make sure they're spending every dollar wisely. That's why I wanted to write a blog this week to let small businesses owners know why graphic design is one area where a small investment goes a long way.

1. We get the job done- right

Have you ever tried fixing something in your home only to make the problem much worse? And in turn end up spending more money and time then you would have just hiring a professional in the first place? We spend years upon years studying graphic design application and design aesthetics. You may have a natural eye for design and may be very artistic but each design program has a huge learning curve to be able to produce what you are envisioning, we can do that for you.

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Design, Logo, Websites