Five Tips for Making a Video That Doesn’t Suck

In the Age of the Internet, video is king. When was the last time you just had to check out that “viral essay” everyone was reading? Never. But a viral video? You’ve seen hundreds of them by now. If you want to reach a broad audience, a video is the best way to do it.

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inbound selling, inbound marketing, video

How an Editor Can Take Your Content from Good to Great

We have all read blogs with glaring errors in the text. I’m not talking about the difference between “that” and “which,” but errors that change the entire meaning of the sentence. For instance, take this headline from iheartdogs.com: “Man Runs after Mountain Lion in His Underwear.” Why was a mountain lion in underwear?! A simple review by a copy editor would have stopped this hilarious mistake. Obviously, the reader knows that it was the man and not the animal in underwear, but instead the title takes away from the actual story.

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inbound marketing, editing, writing

Tips for Writing Informative Downloads for Inbound Marketing Campaigns

Inbound marketing is designed to attract people to your website by providing remarkable content that helps them solve problems in their research process.

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Inbound, inbound marketing, downloads, offers, writing

8 of the Biggest Mistakes Companies Make With Paid Search Advertising

Let’s face it. Paid search campaigns are not the easiest thing in the world to manage. Some companies hire an overpriced agency hoping for a magic PPC bullet that will cure their website’s terrible performance. Others follow the misguided advice of their well-intentioned marketing manager who wants to save costs and keep it in-house—only to realize after the fact that they’ve wasted thousands of dollars trying to manage something they don’t understand.

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Advertising, SEM, PPC

Six Steps to Getting Started With Paid Search for Small Businesses

Have you ever thought about doing paid search advertising campaigns but you're not sure where to start? Or maybe you currently have someone running them for your company but you don't feel like you're getting as much out of them as you'd like? Hopefully these tips will help you get started or improve your current efforts!

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Advertising, SEM, Search

How to Track Your Ad Campaigns More Effectively

Online advertising campaigns play a leading role in reaching your target market, but how do you know the right people are getting your message? How do you know that your hard-earned advertising budget is being spent in the right place and that you're actually getting a reasonable rate of return? 

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Analytics, Advertising, ROI

Five Highlights From Inbound 2015 Small Business Owners, Managers Should Care About

I just returned from Inbound 2015, where over 10,000 inbound evangelists gathered to talk agency, sales, and marketing. I'm a bit of a conference cynic so I was a little skeptical about how much actual value I would gather that would help DMD and its clients grow, but I have to say...Good stuff!

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Inbound, smarketing, Hubspot, inbound selling, CRM

How Inbound Selling Can Help Your Business Grow Faster, Create Happy Clients That Love You

The way we sell has changed.

Sales used to be ruled by people who were seen as being naturally good with people. People who were good at schmoozing and getting their prospects to like them in order to buy their product or service. The way reps prospected for clients was totally different. There were much more prevalent direct marketing and sales methods, such as door-to-door and cold calling. And after a sale, there might not be much interaction besides the occasional "checking in." To quote Roger Sterling from Mad Men, the series based on the advertising industry in the 1960s, "The day you sign a client is the day you start losing them." That was the old mentality.

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smarketing, sales, inbound selling

How to Run a Successful Smarketing Meeting

Smarketing meetings are regular meetings between sales and marketing departments, often held monthly. The meetings are a time for the two teams come together to review conversion rate and activity level goals, celebrate successes, and discuss next steps to improve.

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smarketing, team building

How to Remove the Guesswork Out of Your Online Marketing ROI

Welcome back to our series on smarketing (sales + marketing). In our first post we explained what smarketing is and then we shared a Q&A with Hubspot sales rep, MJ, on how inbound marketing campaigns help her sell. This week we want to touch on some system set up items that should be done before your first smarketing meeting, to make sure it's productive.

Enter, "closed-loop marketing."

Connected Systems

What is closed-loop marketing, in non-jargon speak? It means we can easily see who is a visitor, lead, or customer in your online marketing database.

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Software, smarketing, ROI, Closed-loop reporting, closed-loop marketing

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