How to Easily Improve Search Engine Rankings With Hubspot

Search. This is something that has not only seemed like a vague, mysterious world for anyone outside of marketing but also to many marketers for many years. I know many who have, dare I say, pretty much abandoned search engine optimization (SEO) strategies because they don't really trust what anyone is saying out there about what really works. They believe they're just going to end up going into a rabbit hole and never getting that time back in their life.

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SEO, Strategy, inbound marketing

My Main Takeaways of To Sell Is Human as an Inbound Consultant

They say the only constant in life is change. This couldn't feel more accurate than at this point in my life and is probably truthful for most people reading this post. I remember recently telling someone I'm so used to change that it actually doesn't even phase me anymore. When I log into different systems and it all looks different from the day before, it's more expected than a surprise. I just simply have to quickly figure the changes out and move on.

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sales, inbound selling

What I Learned from DMD’s Smarketing Webinar Series

Whew! That’s all I can say after revisiting my notes from creating DMD’s recent webinar series and reflecting on all that went into it to reach the goal of one new client.

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smarketing, inbound marketing, webinars

5 Online Marketing Key Performance Indicators Sales Managers Should Know

If you’re a manager or a business owner, you don’t care about email open rates or website page views. You care about where the best leads are coming from and what they’re converting on so you can get more of them. This blog will walk you through the inbound marketing reporting tools that come with the varying levels of Hubspot. These should be present in whichever system you use to track your leads.

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Analytics, Hubspot, Closed-loop reporting, inbound marketing

How to Create a Kick Ass Lead Generation Strategy

To quote The Profit’s Marcus Lemonis, “Business success is about the three P's: People, Process and Product." That applies to your company’s lead generation strategy for its growth goals too. How so? It takes the same combination of elements and discipline to really drive sustainable growth by continuously bringing in great leads.

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sales, inbound marketing, outbound marketing, lead generation

Why Creating An Ideal Client Profile is So Important

What makes a great sales representative? Among things other than persistence, it’s someone who can relate to and connect with their prospective clients. But before you do that, you have to understand your prospects. That’s why creating an ideal client profile is so important. 

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Buyer Personas, sales, Ben Carson, Donald Trump

Five Tips for Making a Video That Doesn’t Suck

In the Age of the Internet, video is king. When was the last time you just had to check out that “viral essay” everyone was reading? Never. But a viral video? You’ve seen hundreds of them by now. If you want to reach a broad audience, a video is the best way to do it.

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inbound selling, inbound marketing, video

How an Editor Can Take Your Content from Good to Great

We have all read blogs with glaring errors in the text. I’m not talking about the difference between “that” and “which,” but errors that change the entire meaning of the sentence. For instance, take this headline from iheartdogs.com: “Man Runs after Mountain Lion in His Underwear.” Why was a mountain lion in underwear?! A simple review by a copy editor would have stopped this hilarious mistake. Obviously, the reader knows that it was the man and not the animal in underwear, but instead the title takes away from the actual story.

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inbound marketing, editing, writing

Tips for Writing Informative Downloads for Inbound Marketing Campaigns

Inbound marketing is designed to attract people to your website by providing remarkable content that helps them solve problems in their research process.

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Inbound, inbound marketing, downloads, offers, writing

8 of the Biggest Mistakes Companies Make With Paid Search Advertising

Let’s face it. Paid search campaigns are not the easiest thing in the world to manage. Some companies hire an overpriced agency hoping for a magic PPC bullet that will cure their website’s terrible performance. Others follow the misguided advice of their well-intentioned marketing manager who wants to save costs and keep it in-house—only to realize after the fact that they’ve wasted thousands of dollars trying to manage something they don’t understand.

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Advertising, SEM, PPC

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