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Five Ways to Make Your Next Trade Show Booth More Digital and Inboundy

Inbound marketing is all about content; exceptional, attractive, remarkable content that draws people to your website. Your trade show booth should not be any different. Of course, you will want large signs and an open, welcoming space, as well as your knowledgeable staff. 

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Inbound, Trade Show

SEO Tips, Tricks, and Changes Ahead in 2017

The changing landscape of SEO comes from both the search engine itself and from the searchers. On top of that, the content strategies of millions of marketers are evolving to address those same changes. All this puts you in a tough spot. How do you keep up and respond to the competition for viewers?

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SEO

How to Choose the Best HubSpot Partner Agency for Your Manufacturing Company

The foundation of inbound marketing is “always be helping.” That starts with providing guidance on how to succeed and doing so without the traditional “always be closing” sales mindset. This is a key factor to look for in any HubSpot partner agency. Here’s our list of what to look for when choosing a partner agency for your manufacturing company, or other type of specialized business, and a little bit of relevant feedback about our approach.

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agency, hubspot partner, choosing a hubspot partner

Why Manufacturing and SEO Are Such a Great Match

As you well know, nearly everything we do starts with a web search. That includes finding the nearest restaurant or looking for a new supplier. Or, perhaps the boss sends us off on a new project and we need to get up to speed fast. First step, open Google and type in your search terms.

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manufacturing and seo

7 Hot Digital Marketing Trends to Continue in 2017

This has been an exciting year in digital marketing. As technology continues to improve and more businesses invest in digital, the competition for attention online is increasing, but the consumer experiences continue to get better and better because of it. It is proof that competition in the marketplace can be a great thing and make us all better at what we do. Here are some digital marketing trends your company should be thinking about for 2017 to stay in the game and come out ahead:

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SEO, video, marketing trends, digital

Over 80 Tools to Help You Prospect and Sell Smarter, Faster

Anyone who has ever used a new tool or outsourced something and had it make that part of their business so much smoother knows that not all new things work, but some do, and that's why new things are worth trying. Here are over 80 tools to give a whirl for your sales team, all from the book published in May of 2016, " Hacking Sales." 
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sales, sales enablement, hacking sales

Q&A With DMD’s Client, Meltblown Technologies, on Sales Enablement

Digital Marketing Direction (DMD) started working with the industrial manufacturer Meltblown Technologies (MBT) in the spring of 2016. After... 

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sales enablement, case study

How to Create Content Your Ideal Client Can Appreciate

It can be tough making the right kind of content to attract your preferred customers. In order to make the right kind of content, you have to understand exactly what it is your ideal client profile is after. If you understand buyer persona basics, you should be able to do this fairly easily, but the trouble can lie in making content that they will feel they can make use of.

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personas

Why an Expert Strategist, Integrator Is Crucial to Sales Enablement Success

There’s always some trouble explaining why an inbound consultant can be an integral part of your business, but I feel like one of our clients says it best:

“When you are a small business owner with a small team so focused on the day to day you literally don’t have time to do [content development]. Not only that but when you have no clue where to begin, it’s so nice to have a team of experts there to help drive the strategy.” - Derek Yurgaitis, President of Meltblown Technologies

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sales, sales enablement

10 Signs Your Sales Team Needs Help

Sales are the lifeline of any business. So it's crucial that your team has the right tools to be successful and that you have the right people in the right seats. Here are ten things to check for to gauge the health of your sales force, processes, and tools. If you recognize any of these, you need to figure out some solutions fast.  

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sales, sales enablement

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