How to Create Content Your Ideal Client Can Appreciate

It can be tough making the right kind of content to attract your preferred customers. In order to make the right kind of content, you have to understand exactly what it is your ideal client profile is after. If you understand buyer persona basics, you should be able to do this fairly easily, but the trouble can lie in making content that they will feel they can make use of.

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personas

Why an Expert Strategist, Integrator Is Crucial to Sales Enablement Success

There’s always some trouble explaining why an inbound consultant can be an integral part of your business, but I feel like one of our clients says it best:

“When you are a small business owner with a small team so focused on the day to day you literally don’t have time to do [content development]. Not only that but when you have no clue where to begin, it’s so nice to have a team of experts there to help drive the strategy.” - Derek Yurgaitis, President of Meltblown Technologies

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sales, sales enablement

10 Signs Your Sales Team Needs Help

Sales are the lifeline of any business. So it's crucial that your team has the right tools to be successful and that you have the right people in the right seats. Here are ten things to check for to gauge the health of your sales force, processes, and tools. If you recognize any of these, you need to figure out some solutions fast.  

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sales, sales enablement

How to Choose the Best Inbound Partner Agency for Your Company

There are a lot of inbound partner agencies out there. While there are still far fewer inbound agencies than traditional ones, inbound agencies are multiplying every day. So how do you know which one is right for you? After all, it is a big decision. Here's a simple check list to help you pick the right one.

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Inbound, Hubspot, agency

Inbound Selling vs. Sales Enablement

With all of our recent talk about sales enablement, a question has to be cropping up: How is sales enablement any different from inbound selling? That's what I'm going to clarify here.

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inbound selling, sales enablement

What Is Sales Enablement?

Sales enablement has been given lots of definitions. Here are a few:
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sales enablement

Three Ways to Better Listen to Your Prospects' Needs and Problems

Do your sales representatives have enough information about their prospects to really resonate and solve for them? Do they know different places to look online to locate active buyers? If the answer is no to either of those questions, read on.

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sales enablement

A Sample Prospecting Sequence

Workflows are a series of actions following a trigger event. They're generally for internal sales team purposes, such as assigning a lead owner based on certain criteria, or nurturing contacts for the sales team with marketing efforts. For example, you can set up a workflow that takes someone from the top through the bottom of the funnel after they download the first offer. Here's a better visualization of a simple one we have for inbound marketing:
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sales enablement, sequences

The Basics of Inbound Selling

What would marketing be without its counterpart, selling? The answer is that it would be pretty much pointless. Why get leads if you can’t close them into customers? So how do you as a salesperson close leads into customers in this internet age where we all do so much research and relationship building online?

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sales, inbound selling

The Six Best HubSpot Sales and CRM Features for Sales Teams

Sales has changed, as we know, thanks to the internet. Here in Dallas, Texas I'd say the attitude towards that tends to be middle of the road, just like our spot in the country. Many people prefer to keep some things what's now deemed a little more "old fashioned" by many, but many are also starting to be open to newer ways of doing things, like marketing automation and creating email templates for sales representatives. At DMD, I'd say we're believers in a mix in the old and the new as well. We believe in finding new and better ways to do things, as long as they don't hurt the number one most important thing: relationships. 

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sales enablement, hubspot crm, hubspot sales

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