Four Stellar Hubspot Integrations for Sales Teams

There are a lot of programs and companies online that have seen the benefit of Hubspot and inbound marketing. These companies—like Pandadoc, Eventbrite, GoToWebinar, and Wistia—make it their business to help you connect and maintain good relationships with your clients. The way in which these programs achieve this goal is by making their content integrated. Hubspot works together with these companies to give you a better and more trackable experience as a business person.

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Hubspot, sales, sales enablement

How Establishing Buyer Personas Helped Us Strengthen Our Brand

Really understanding and executing your company’s brand identity is far harder than it looks. Many companies boast values and philosophies which they surely admire, but fall short of living in daily practice. This is why it takes a certain amount of insight, practice and research to truly discover a brand’s identity and how to build that identity into marketing efforts, everyday client interactions and touchpoints.

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Inbound, Buyer Personas

Five Inspiring, Effective B2B Video Examples

Video content is an integral part of the twenty-first century, and has made itself indispensable to just about everything. This includes our entertainment, education, news, and our marketing. We all know commercials can be a pain, but they are the medium through which businesses promote their products. Watching videos directed towards marketing can be tedious, especially when the content is far from engaging, but if there is some entertainment value then they can be less of a chore to watch. This is why it is important to avoid making any blunders when you try to create video content, otherwise you will fail to get the wanted attention and possibly even turn potential customers away.

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video, b2b

8 Beautiful, Conversion-Focused Website Examples

People always ask if we develop websites. We do, but for us, developing a beautiful website is more of a means to an end than the ultimate end goal. You have to have a website that makes sense for your business, looks great, and works before we can start driving traffic to it that eventually turns into sales. There are many tools out there that have made building a great looking website fast, cheap, and fairly easy. Mopro is a great resource for small business owners looking to modernize their look quickly, and they even have some added support. Plus, it only costs $199/mo. They can add stock images that move around the homepage or video for an added flare. Otherwise, yes, we can build you a custom website if it’s a good fit or refer you to a company that specializes in what you're after, depending on your needs.

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Websites, website design, marketing strategy

Six Basic SEO Tips for 2016

Coming up with a good keyword strategy is difficult, especially in this day and age when everyone knows the benefit of having their site search engine optimized. With every site on the Internet trying to lay claim to their own little space on the search engines (Google, Bing, Yahoo, etc.) it becomes incredibly important to know how you can get yourself near the top of the results pages. With that in mind, here are six important tips to take into account for your search engine optimization.

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SEO

Over 30 Offer Ideas to Reinvigorate Your Company's Marketing

Intriguing offers that are relevant to your personas' interests and pain points are a crucial second step in the inbound methodology: convert. On average, Hubspot customers following best practices convert 2% of website visitors into leads and 6% of those leads into customers. So for every 1,000 visits, you should be converting one new customer. Again, that's an average, so it can vary by industry and company, but overall I'd say it holds true. That being said, if your offers aren't performing well and your website is converting less than the average 2% of website visitors, you're probably not getting very many leads per month, even if your traffic is pretty solid. By adding a few more enticing offers to your website, you can solve that problem. Here are some ideas:

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inbound marketing, offers

Buyer Persona Basics

Possibly the most important thing you will need if you are planning on selling anything is a buyer persona. A persona represents the ideal customer looking to buy your product, service, or concept. Without one, you will be stuck trying to find your way in the dark. That is why they are so important; they help illuminate what prospects you want to attract, where those prospects will be searching for information, what content you want to create, and why you are making your content beyond a need for profits. A good way to look at the process of creating a persona is to think of the five Ws and the H as your questions—Who, What, When, Where, Why, and How—as a guide for making the right persona.

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Buyer Personas

How Does an Inbound Marketing Campaign Work?

The thought maybe running through your head is, "How can inbound help me with my marketing?” It’s a fair question, but the real one should be, “How can’t inbound help me with my marketing?”

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Buyer Personas, inbound marketing

Why Cookbooks Are Great Examples of Creative Content Marketing

The original angle I had for this blog was about my 10 favorite barbecue recipes because well, it's summer in Texas and grilling outside is one of the best parts about it. Anything grilled or smoked with barbeque sauce is always amazing. Plus, I got a new cookbook a few months ago in the Texas Hill Country on a wine tour, and every recipe I've made from it has been better than the last. I also wanted to write about it because I'm a big believer in digital marketing being human and real, and not just for robots that don't have feelings or do things without computers. :) Believe it or not, all of us geeky marketers do actually still do many "normal" activities that don't involve computers like eating, cooking, and entertaining. Good food is something everyone can appreciate (although some of us do probably Google more recipes than others...or use apps like AllRecipes' dinner spinner to find ideas).

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inbound marketing, offers

How an eCommerce Company Saw Immediate Success With Hubspot and Inbound

One of the big elephants in the Hubspot "room" is ecommerce. Some swear it's an awful fit and others say they have their own thoughts on it...but don't ask them to dive deeper into it than that.
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Inbound, Hubspot, inbound marketing

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