These two blogs are part of a 2016 fundraising campaign DMD's team planned and executed for Campaign Now, a direct marketing agency for political advocacy organizations. "Five Tips for a Kick Ass Political Fundraising Direct Mail Campaign" is a consideration level stage piece and is targeting political candidates. "The Best Online Marketing Software for Nonprofits" is an awareness stage piece in the buyer's journey and is targeting nonprofit executives. Each blog has a call to action at the bottom of it to download an offer that is targeting the same problem, persona and stage of the funnel. Click the image to view the content.