Western Spirit wanted to fill their pipeline with more people who haven't heard of a cycling vacation or Western Spirit before, but might be interested in getting out to one of the national parks this summer and doing a little bit of light cycling with it. So ahead of summer and during the national park's Centennial celebration year, we launched a campaign to get more people on their Great Outdoors Adventures trips. We created keyword researched blog topics focused on people looking for things to do outside during the summer with their family and our writers ghost wrote the blogs as the owners of the company. The campaign also included Google Adwords, organic social media, and promoted social media posts which incorporated the National Park Service's hash tag for the Centennial, #findyourpark. Click the image to view the content.